Quantcast
Channel: The Mobilists » Mobile marketing
Browsing latest articles
Browse All 22 View Live

Combating Showrooming

Over the last several years, retailers have been pulling their hair out trying to combat showrooming. Wikipedia defines showrooming as “the practice of examining merchandise in a traditional brick and...

View Article



Mobile Engagement – Starting the Journey

 “A journey is like a marriage. The certain way to be wrong is to think you control it.”  - John Steinbeck No truer words were spoken in regards to the customer journey. We have to realize that we...

View Article

Connecting with Today’s Mobile Retail Shopper – Part 1

Over 65% of Americans have smartphones. The United States boasts over 100% cell phone penetration. Yet, retailers are slow to get on board with connecting the in-store experience to their mobile...

View Article

Connecting with Today’s Mobile Retail Shopper – Part 2

In my last post Connecting with Today’s mobile Retail Shopper – Part 1, we discussed WiFi and the necessity for adding to your in-store marketing arsenal. We also dove into the check-in and what you...

View Article

Making Your Mobile App a User Success Story – Part 3

It’s time for part 3 in the series. Belonging is the third level on Maslow’s Hierarchy of Needs. Belonging is about love, friendship, family and sexual intimacy. So, it’s about feeling all warm and...

View Article


Text Message Marketing Book

Whether you’re curious, just getting started or have been practicing text message marketing for awhile, I have written a book for you. 160 Characters or Less: How to Increase Customer Loyalty, Drive...

View Article

Making Your Mobile App a User Success Story – Part 4

The forth level of Maslow’s Hierarchy of Needs is esteem. Self-esteem, confidence, achievement, respect of others and respect by others are examples of this level. There are several ways to do this...

View Article

2014 Mobile Trends and Predictions Review

So, I ended up with a B- on my 2013 predictions and it’s time to review how I did in 2014. I have to admit, I’m not too excited to see my 2014 mobile trends and predictions scorecard. The NEW...

View Article


Top 10 2015 Mobile Predictions – Plus 1 for Good Measure

It’s time for my 2015 Mobile Predictions. I couldn’t fit them into just 10 so I added one more for good measure. The mobile predictions cover everything from cars to advertising, developers to commerce...

View Article


Every Business Needs a Mobile Strategy

  By now, it’s clear that mobile is not a fad and no longer just a trend. Americans spend more time on mobile devices than on desktops or laptops. Despite statistics supporting the need for focus on...

View Article
Browsing latest articles
Browse All 22 View Live




Latest Images