SnapTag – The Answer to Mobile Barcode Critics?
Sometimes technology slips under my radar. This happened to be one of them until a recent post about the new ToyoTags that Toyota is rolling out with their new 2012 models. What is a ToyoTag? Well, it...
View ArticleQR Codes in Museums
Mobile barcode usage in museums is just now starting to take shape. I’ve put together a sampling of some uses ranging from audio tours to augmented reality. There have been some miscues along the way,...
View ArticleMobile Barcodes (QR Codes / Microsoft Tag) in Movie Advertising
Studios have been using QR codes and Microsoft Tags to promote their movies for years. Generally studios use mobile barcodes to link to trailers on YouTube or the standard movie web site with info on...
View ArticleThe Last Mile: Mobile the Holy Grail of Merchandising
For many years while I was working on developing digital signage for our company and its clients, I was very excited about the benefits of digital signage. It was truly the best marketing method to...
View ArticleMobile Barcodes (QR Codes / Microsoft Tag) in Television
Mobio’s research showed that their codes on TV increased brand interaction by 25 percent. While this is a nice statistic, it’s hard to determine how accurate the study really is across the entire...
View ArticleYou just got a text.
By Jeff Rhoton, imobilize media, llc What makes SMS so intriguing to the consumer and company delivering the messages? SMS is effective for brands and companies because every time a phone vibrates or...
View ArticleQR Code Best Practices for Print
QR barcode scans grew 1200% from July to December 2010. comScore released its findings that, in June 2011, 14 million Americans scanned QR codes on their mobile phones. These numbers show the...
View ArticleAuto Dealers and Mobile: Love/Hate Relationship?
According to a recent study by Greystripe, 78% of iPhone and Android users who plan to buy a car in the next year will use their mobile devices to aid them in their auto search and purchase process....
View ArticleThe Legal Aspects of Text Message Marketing
Marketers have quickly latched onto SMS as a form of communication. It is the most trusted, quickest read and most read form of communication today. Unfortunately, spammers have too. Not to mention...
View ArticleSMS Best Practices and Tips to Avoid Text Message Lawsuits
We have been subjected to a slew of political spam, scam subscriptions, infected phones and phish for financial data recently. This adds up to consumers becoming more hostile and hesitant of all mobile...
View Article2014 Mobile Trends and Predictions
Mid-2014, there will be more mobile devices around the world than humans. Mobile is predicted to overtake desktop Internet usage this year. There is no other marketing platform that is more personal,...
View ArticleMobile Engagement – Introduction
In the beginning there was face-to-face. A trusted word. A firm handshake. Then, in the 1990s, websites sent us on a one-way ride away from these personal relationships. A digital divide was driven...
View ArticleCombating Showrooming
Over the last several years, retailers have been pulling their hair out trying to combat showrooming. Wikipedia defines showrooming as “the practice of examining merchandise in a traditional brick and...
View ArticleMobile Engagement – Starting the Journey
“A journey is like a marriage. The certain way to be wrong is to think you control it.” - John Steinbeck No truer words were spoken in regards to the customer journey. We have to realize that we...
View ArticleConnecting with Today’s Mobile Retail Shopper – Part 1
Over 65% of Americans have smartphones. The United States boasts over 100% cell phone penetration. Yet, retailers are slow to get on board with connecting the in-store experience to their mobile...
View ArticleConnecting with Today’s Mobile Retail Shopper – Part 2
In my last post Connecting with Today’s mobile Retail Shopper – Part 1, we discussed WiFi and the necessity for adding to your in-store marketing arsenal. We also dove into the check-in and what you...
View ArticleMaking Your Mobile App a User Success Story – Part 3
It’s time for part 3 in the series. Belonging is the third level on Maslow’s Hierarchy of Needs. Belonging is about love, friendship, family and sexual intimacy. So, it’s about feeling all warm and...
View ArticleText Message Marketing Book
Whether you’re curious, just getting started or have been practicing text message marketing for awhile, I have written a book for you. 160 Characters or Less: How to Increase Customer Loyalty, Drive...
View ArticleMaking Your Mobile App a User Success Story – Part 4
The forth level of Maslow’s Hierarchy of Needs is esteem. Self-esteem, confidence, achievement, respect of others and respect by others are examples of this level. There are several ways to do this...
View Article2014 Mobile Trends and Predictions Review
So, I ended up with a B- on my 2013 predictions and it’s time to review how I did in 2014. I have to admit, I’m not too excited to see my 2014 mobile trends and predictions scorecard. The NEW...
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